Cookie Policy

Advertising

DoubleClick: Advertising technology platform used to create, transact, and manage digital advertising for the buyers, creators, and sellers

Bing Ads: Service that provides pay per click advertising on both the Bing and Yahoo! search engines.

Lotame:  Data management platform (DMP) that lets marketers, agencies and publishers to harness audience data allowing for smarter marketing, product and business decisions.

Google AdWords: Advertising system in which advertisers bid on keywords in order for their clickable ads to appear in Google’s search results.

Netmining: A provider of display targeting solutions, including custom audience targeting, remarketing and video, that harnesses real-time customer intelligence to improve display performance. Enables highly relevant and personalized online advertising

X Advertising: Advertising system allowing for promoted trends, promoted accounts and promoted tweets.

Facebook Custom Audience: Allows for the creation of a custom audience from a customer list enabling targeted advertisement through Facebook and Instagram.

Google Dynamic Remarketing: Allows for the display of advertisements to people who have previously visited a website or used a mobile app.

Facebook Pixel: Code that is placed on a website that allows for the tracking of conversion from Facebook advertisement, optimization of ads based on collected data and the ability to build targeted audiences for future ads and the remarketing to qualified leads for visitors who have already taken some kind of action on a website.

Customer Interaction

iGoDigital: Allows for the observation of customer behavior, ability to ask explicit questions, leverage social profiles and analyze "wisdom of the crowd" in order to deliver a truly personalized user experience.

Google Translate: Service that instantly translates words, phrases and web pages between English and over 100 other languages.

LiveChat: Online customer service software with live support, help desk software and web analytics capabilities.

Trustpilot: Service enabling reviews for online businesses.

 

Essential

Google Tag Manager: Tag management system created by Google to manage JavaScript and HTML tags used for tracking analytics on websites.

Launch Darkly: Feature Management Platform that serves over 10 billion feature flags daily to help software teams build better software, faster.

Site Analytics

Google Analytics: Web analytics service offered by Google that tracks and reports website traffic.

AlexaMetrics: Web crawl technology developed to process and serve massive amounts of data.

Lucky Orange: Tool designed to allow web editors the ability to understand what is happening on their website, identify problem areas as well as solutions.

SiteImprove Analytics: Tracks users' behavior on a website to provide an effective, clear, page-by-page analysis for web editors with the unique potential to react quickly to significant changes in visitor behavior.

GA Audiences: Google Analytics report showing selected audience lists built for remarketing and optimization as a primary dimension, enabling users to measure audience performance against onsite engagement metrics.

Social Media

Facebook Connect: Single sign-on application which allows users to interact with other websites through their Facebook account.